About Us

I custom make your favorite bait styles that actually catch fish! Can you catch fish on a $4-$5 mass produced bait? Absolutely, but are they always the right tool for the job? No, a good custom bait is only slightly more expensive, and can fill holes in your bait box that mass produced baits just can't. Custom Baits come in a much wider variety of colors, and more importantly they can be colors that are much more region specific, or maybe even lake specific. Where a mass produced bait may offer a few different colors, we have dozens. They may only offer a couple of red colors, where we have dozens of different reds for example. Not only are there more colors, but I still hand make each one with a much higher level of detail than you'll find from the big manufacturers. What does that mean for my baits? It means that I don't just make pretty baits to make people buy them, each bait has a specific reason for each color used and how it's layered. Close attention is paid to contrast and how the colors are placed to make the patterns trigger fish, not just anglers to buy them. As an artist I could produce baits with even more detail and realism, but my years of fishing have taught me that photo realism is not the target, and mass produced baits that have tried this have never been as effective as a bait with more contrast between the colors and other subtle things that trigger bites. I always say that a custom made bait, when used right, may only put a fish or two extra in the boat each day, but it could mean a lot in a tournament and they could also be larger more weary fish that really add up. Give us a try, and get some of the best tools you can have in your bait box!